Services
What Drives Us
LT-CONSULT stands for customer-oriented sales and marketing consulting. Our goal is to make complex IT solutions offered by SMB providers tangible, understandable, and sales-ready – ensuring that technology does not fail due to complexity, but instead delivers real value to the customer.
Guiding Principles
Customer Value instead of Product Capability
We believe that IT solutions are not successfully sold through features, but through demonstrable business value.
Partnership
Consulting is not a top-down process, but a joint development of structures and approaches that have a lasting impact within the company.
Excellence in Simplicity
Complex processes and technologies are reduced to their essential value. This enables SMBs to position their solutions more clearly and sell them more successfully.
Pragmatic Implementability
Concepts must be practical and immediately applicable. LT-CONSULT avoids “consulting buzzwords” and focuses on tangible results.
Sustainable Business Growth
Focus on long-term sales efficiency, higher margins, and healthy customer relationships.
Identity
Who we are: An independent consulting firm specialized in sales and marketing for the IT midmarket.
What we stand for: For integrity, clarity and measurable business benefits.
Our DNA: Experience from enterprise sales combined with SME practice – enabling the translation of complex technologies into simple, compelling value arguments.
Our Approach: Structured and methodical, yet always with an individual and personal consulting approach.
We believe in the value of your technology – and make it visible.
Technology is almost always complex. What matters is not what it can do – but the value it creates. Together with our clients, we aim to identify this value precisely, quantify it, and convince in communicating the message to your clients.
LT-CONSULT builds the bridge between technical excellence and business success. We help IT companies showcase their strengths more clearly, reach customers more effectively, achieve sustainable revenues, and foster long-term, loyal customer relationships.
Our goal is to achieve your goals.
We do not see our success as our own achievement, but as the joint accomplishment of your growth and sales objectives. We measure our success solely by how much we contribute to helping you reach your goals faster, more clearly, and more sustainably.
Our Services
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Identification of the most attractive customer segments in the enterprise space (ICP)
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Analysis of competitors, differentiation factors, and white spots
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Creation of target account lists including value hypotheses
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Assessment of market potential and prioritization of the best opportunities
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Development of a clear go-to-market strategy
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Analysis current sales process and pipeline
Definition of Sales Stages and KPIs for improved transparency
introduction of value-based selling methodology for complex sales-cycles
Development of questioning techniques and decision-workflows
Implementation of efficient account and opportunity management practices
Evaluation of existing CRM and sales tools
Recommendations for suitable solutions in lead generation, pipeline management, and forecasting
Deployment of AI-powered tools for customer segmentation and predictive analytics
Integration of automation in reporting and opportunity scoring
Support in selection, implementation, and user training of the tech stack
Practical training on value selling, deal qualification, and C-level communication
Role plays based on real customer situations with direct feedback
Development of value-based pitch decks and business case arguments
1:1 coaching for sales teams and executives
Establishment of a sustainable sales coaching culture within the company
Interim takeover of sales leadership during growth or transition phases
Structuring and leading existing sales teams
Establishing forecast and pipeline meetings with management transparency
Introduction of deal reviews and performance tracking
Ensuring continuous revenue generation during transformation phases
Analysis of public and private tenders for strategic fit
Development of win strategies and differentiation arguments
Structuring and management of the entire bid process
Preparation of compelling proposal documents and executive summaries
Support with pricing, consortium building, and partnering
Preparation for price and contract negotiations with decision-makers
Simulation of negotiation scenarios with internal teams
Development of negotiation tactics and objection handling
Support in complex multi-stakeholder situations
Ensuring win-win outcomes with a focus on long-term customer relationships
Support during critical sales phases with strategically important key accounts
Assistance in deal qualification and stakeholder analysis
Development of tailored value hypotheses for individual opportunities
Preparation for and participation in key customer meetings (sparring role)
Deal safeguarding through risk analysis and closing strategy
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Development of a go-to-market strategy for startups
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Building a repeatable and scalable sales structure (processes, roles, KPIs)
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Implementation of sales playbooks and standardized methods for deal execution
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Support in recruiting and onboarding of sales teams
- Supporting Setup of the sales tech stack
Methodology and Quality
LT-CONSULT operates in accordance with the international ISO 20700 standard for management consulting services. This ensures transparent, structured, and predictable quality in our consulting projects – from proposal to execution.
Our Promise
LT-CONSULT is more than consulting. We are your sparring partner when it comes to successfully positioning your technology in the market.