ltc.tom, Author at LT-CONSULT

From Value Proposition to Business Impact: Why Value-Based Selling Delivers Measurable Results

by ltc.tom

Shadrack Wanjohi recently published a great overview of value-based selling on the HubSpot Sales Blog: 7 Key Principles of Value-Based Selling — What Experts Have to Say. His article highlights the essential mindset shift from “what we… From Value Proposition to Business Impact: Why Value-Based Selling Delivers Measurable Results

Where Classic Solution Selling Fails – and Why Value-Based Selling Is the Next Step

by ltc.tom

In B2B sales, Solution Selling has been the dominant method for long time: identifying customer needs, presenting the right solution, and addressing objections. But in a world where products and services are increasingly interchangeable, this approach is… Where Classic Solution Selling Fails – and Why Value-Based Selling Is the Next Step